Whether you need a better website that can be found in search, want to automate repetitive
work, need software built around your process, or simply need help solving an IT problem, Forge keeps
the approach practical.
Websites, SEO & Managed Care
We build websites around what your business actually needs — from straightforward, fast business
websites through to more advanced web solutions with secure administration areas, online forms and
bespoke functionality.
The service goes beyond simply putting your website online. Forge can provide ongoing managed website
care, looking after the technical side including secure AWS cloud hosting, HTTPS, domain
configuration, monitoring, SEO foundations and ongoing support. You also have someone to turn to for
practical advice as your business changes.
Choose the website service that fits your business
Lite Basic and Managed Basic are the two simplest ways to get started.
If your business needs a product catalogue or online ordering, the managed service can grow with
you.
Product catalogue options: Managed catalogue websites can display tidy product thumbnails, searchable products, category filters and product specifications. The customer admin area supports product editing and image uploads. Where promotional pricing is enabled, businesses can schedule sale prices and feature active offers on the homepage. Online checkout is a separate e-commerce capability.
Feature
Lite Basic £495 + £4.99/month
Managed Basic £495 + £19.99/month
Managed Advanced from £795 setup + £24.99/month
Managed E-Commerce from £1,295 setup + £34.99/month
Best for
Simple professional business website
Simple website with ongoing care
Businesses showcasing a product catalogue
Businesses selling and taking orders online
Mobile-friendly website
✓
✓
✓
✓
Core business pages
Up to 5
Up to 5
✓
✓
Contact / enquiry form
✓
✓
✓
✓
SEO foundations
✓
✓
✓
✓
Forge Insights
✓
✓
✓
✓
Minor content updates
Billed separately
Included
Included
Included
Routine website administration
By request
Handled by Forge
Handled by Forge
Handled by Forge
Secure hosting
Included (£4.99/month)
Included
Included
Included
Ongoing managed technical care
—
✓
✓
✓
Product catalogue
—
—
✓
✓
Product search / filtering
—
—
✓
✓
Secure admin tools
✓
✓
✓
✓
Customer enquiries & invoice tools
✓
✓
✓
✓
Online ordering / checkout
—
—
—
✓
Stock / order management
—
—
—
✓
Lite Basic: £4.99/month covers secure hosting; changes after launch are quoted
and billed separately. Forge Insights and the core customer admin tools, including enquiries and
invoices, are still included. Managed plans: minor routine updates are
included; larger changes, new functionality, integrations and bespoke development are scoped and
quoted separately. Advanced starts from £795 setup and E-Commerce starts from £1,295 setup;
larger catalogues, integrations and bespoke requirements may increase the upfront cost.
Forge Insights — insights that grow with your website
Forge Insights is included with every website package, including Lite
Basic. You get the information that is useful for the type of website you have, with additional
product and sales insights becoming available on the higher tiers.
Example dashboard
A quick look at website activity
Last 30 days
Visitors487↑ 18% vs previous period
Page views1,246↑ 12% vs previous period
Enquiries14↑ 27% vs previous period
Conversion2.9%↑ 0.6 pts
Website traffic
Visitors over the last 30 days
487 visitors
Devices
How visitors viewed the site
63%Mobile
Mobile
63%Desktop
32%Tablet
5%
Popular pages
Pages attracting the most interest
Home420 views
Services310 views
About180 views
Contact144 views
Illustrative sample only — your dashboard uses your own website data where
analytics consent has been given.
Forge Insights
Lite Basic
Managed Basic
Managed Advanced
Managed E-Commerce
Visitors & page views
✓
✓
✓
✓
Popular pages
✓
✓
✓
✓
Traffic sources & devices
✓
✓
✓
✓
Customer enquiries
✓
✓
✓
✓
Enquiry conversion
✓
✓
✓
✓
Popular products
—
—
✓
✓
Product enquiries
—
—
✓
✓
Catalogue searches, categories & filters
—
—
✓
✓
Basket activity
—
—
—
✓
Checkout activity
—
—
—
✓
Orders & product sales information
—
—
—
✓
Lite Basic and Managed Basic include the same core website insights. The
difference between these packages is the level of ongoing website care, not the analytics you
receive.
Managed Advanced adds catalogue and product insights because those sites include
product functionality. Managed E-Commerce adds shopping and order insights to
help you understand how customers move from browsing products to purchasing.
Forge Insights is designed to provide practical, easy-to-understand information rather than
overwhelm you with analytics. Figures are based on website activity where analytics consent has
been given and are not intended as financial reporting.
Business Admin Tools
Manage the day-to-day, all in one place
Our secure admin tools help you keep track of enquiries, customers, jobs and invoices, so you can spend less time on paperwork. Available features depend on your website package.
›
Enquiries and customers
Review enquiries, organise customer details and follow up on potential work.
›
Prepare professional invoices
Create branded invoices with your company logo, itemised services and payment details. Print invoices and track payment status.
›
Service reminders
Keep track of annual work, such as boiler servicing, and schedule reminders before the next service is due.
›
Jobs and planner
Organise appointments and upcoming work, with optional notifications where configured.
›
Products and offers
For catalogue-enabled sites, manage product details, images and promotional pricing.
›
Change requests and staff access
Submit website changes and follow their progress. Give staff access to relevant tools where supported.
COMPANY LOGOPLUMBING & HEATING SERVICES
InvoiceINV-1001 24 Apr 2026 Due 24 May 2026
FromExample Plumbing Ltd 123 Example Street Belfast BT1 1AA hello@example.com
Bill toSample Customer 14 Sample Road Belfast BT5 6EF
Payment due within 30 days. Thank you for your business.
Illustrative invoice only. All company, customer and bank details are fictional.
Lite Basic: Includes Lite-level Forge Insights but not invoicing, customer management or service reminders. Website changes can be requested and quoted separately.
Managed Basic: Includes practical admin tools such as enquiries, invoicing and service reminders, subject to enabled modules. Advanced catalogue, e-commerce and messaging features depend on your package and setup.
Available now — no Forge website required
Forge Admin Tools — Standalone
From £9.99 /month
Solo
£9.99/month
1 named login
For an owner working independently.
Team
£19.99/month
5 named logins
For an owner and a small team.
Business
£39.99/month
10 named logins
For a growing business with more staff.
The owner counts towards your plan’s login allowance. Each person uses their own account. All plans include authenticator-based sign-in (MFA), role-based permissions, audit history and the same data-protection controls.
6-month minimum agreement. After the initial six months, your subscription continues monthly and can be cancelled with 30 days’ notice. Standard onboarding has no setup fee.
Your spreadsheet is backed up. Is your admin keeping up?
Spreadsheets are a useful starting point for storing customer details. Even when saved in the cloud, however, they still rely on someone remembering to update records, prepare invoices and follow up at the right time.
As your business grows, everyday tasks can become harder to manage:
Repeated data entry: copying customer details between spreadsheets, invoices and emails takes time and creates opportunities for mistakes.
Missed follow-ups: a service date in a cell still needs someone to check it and contact the customer.
Accidental changes: shared files make collaboration easier, but rows, formulas and details can still be changed or deleted.
Staff access: sharing a whole workbook can give people more information or control than their role needs.
Scattered information: finding the latest customer details, invoice or update can mean searching several places.
Cloud backup helps you recover a file. It doesn’t remove those daily admin tasks.
Bring your business admin together
Forge Standalone Admin Tools give your business a dedicated portal for managing customers and everyday paperwork. Already happy with your current website? Keep it. You don’t need a Forge website or a domain move to use the tools.
›
Customer records
Keep customer details together and easy to find, with less copying between files.
›
Professional invoices
Create branded invoices with your company logo, itemised work, payment details and payment status. Print invoices or download them individually or in bulk.
›
Integrated invoice email
Send invoices directly from your admin dashboard using integrated email, rather than copying details between different systems.
›
Recurring service reminders
Help keep annual maintenance and repeat work on your radar, with customer records and service reminders in the same portal.
›
Staff accounts and permissions
Give each person access to the tools their role requires, rather than sharing a single login or a whole workbook.
›
Invoice audit history
See a record of invoice sending activity, including who sent an invoice and when. A sent record is not proof that an email was delivered, opened or paid.
›
Your business branding
Display your logo and company name in your business portal.
›
Mobile-friendly access
Manage your admin from your phone, tablet or computer through a browser-based dashboard, securely hosted on AWS.
Built for businesses with repeat customers
For a plumber, that could mean keeping a customer’s details, preparing their installation invoice and setting a reminder for their next boiler service, all through the same portal.
Less copying between files. Less relying on memory. More time for your customers.
Solo £9.99, Team £19.99 or Business £39.99 per month. No Forge website required. Available separately from our website packages. Forge Insights, website analytics, SEO tools, product catalogues and website change requests are not part of this standalone package.
AI is most useful when it solves a genuine business problem. We can help identify repetitive
tasks, enquiries and manual processes that can be simplified using AI and sensible automation.
When spreadsheets or off-the-shelf products no longer fit, a focused custom application can give
your business exactly what it needs without paying for features you will never use.
Not every problem needs a new system. We provide straightforward one-to-one technical advice to
understand what is going wrong, identify realistic options and help you choose the right
approach.
